Health, Wealth, & How To Reach The World: Network vs. Access Marketing Part 5
However, would any sexual affair people have heard about that restaurant when you hadn’t told them? Maybe, or maybe not, but they certainly wouldn’t have heard about it as quickly as they did since you couldn’t stop talking about it for days. That’s network marketing – except that you don’t earn money from it.Now, let’s look at an illustration of this “Access Marketing”. That same restaurant has advertised and gone out of their way to create an actual community around their presence downtown. They have representatives that do nothing all day but tell people how great the restaurant is. They get in news bulletins and gain instant credibility when they do an interview with everyone’s favorite reporter on the 6 o’clock news. They sponsor a local charity event and give out samples of their food for free.
