Insurance Marketing Tools – Emotions
It can be difficult to come up with new insurance marketing tools especially when faced with difficult economic times. However, if you use emotion and logic as a marketing tool, your chances of making the sale greatly increases. People are emotional buyers and as this is a well known fact, you should use it to your advantage. Be prepared to ask potential customers some emotion evoking questions such as, “Mr. Brown, what would your wife do if you suddenly fell ill or passed away?” Questions such as these evoke a thinking process and then the logic comes in by you giving them a solution for the “what if” scenario.
